Coca-Cola sign

Coca-Cola Sign

Coca-Cola sign in 2017

The Coca-Cola sign is an iconic advertising feature prominently displayed in various locations around the world. These signs are known for their bright colors, distinctive design, and the instantly recognizable Coca-Cola logo. They serve not only as advertisements but also as cultural landmarks in the cities where they are located.

History

The history of Coca-Cola signs dates back to the early 20th century when the company began using outdoor advertising to promote its brand. The signs have evolved over the decades, incorporating new technologies and design trends while maintaining the classic elements that make them unmistakably Coca-Cola.

Early Signs

In the early days, Coca-Cola signs were hand-painted on buildings and billboards. These signs featured the classic Spencerian script logo and often included slogans such as "Drink Coca-Cola". As the brand grew, so did the size and complexity of its advertising signs.

Neon Era

Coca-Cola sign in Times Square, 1997

The introduction of neon lighting in the 1920s revolutionized outdoor advertising. Coca-Cola was quick to adopt this technology, creating vibrant signs that glowed brightly at night. These neon signs became a staple in urban landscapes, particularly in bustling areas like Times Square in New York City.

Modern Digital Displays

In recent years, Coca-Cola signs have embraced digital technology, incorporating LED displays and interactive elements. These modern signs can display dynamic content, allowing for more engaging and versatile advertising. The Coca-Cola sign in Times Square, for example, has been updated to include a 3D robotic billboard that can move and change its display.

Notable Coca-Cola Signs

Times Square

The Coca-Cola sign in Times Square is one of the most famous examples. First installed in 1920, it has undergone numerous updates and redesigns. The current version, installed in 2017, features a 68-foot by 42-foot 3D robotic billboard that is capable of displaying a variety of animations and advertisements.

Kings Cross, Sydney

Another iconic Coca-Cola sign is located in Kings Cross, Sydney. This sign has been a fixture of the area since 1974 and is often referred to as "The Coke Sign". It is a popular meeting point and a well-known landmark in the city.

Atlanta

Coca-Cola sign in Atlanta

In Atlanta, the home of Coca-Cola, there are several notable signs, including one at the World of Coca-Cola museum. These signs celebrate the brand's heritage and its connection to the city.

Cultural Impact

Coca-Cola signs have become more than just advertisements; they are cultural symbols that represent the global reach and influence of the Coca-Cola brand. They are often featured in films, photographs, and other media, symbolizing urban life and commercial success.

Related Pages

• Coca-Cola
• Times Square
• Neon lighting
• Advertising