Colectivo Coffee Roasters

Colectivo Coffee logo

Milwaukee January 2023 06 (Colectivo Coffee)

Colectivo Coffee Roasters is a coffee roaster and coffeehouse chain based in Milwaukee, Wisconsin, United States. Founded in 1993 by Lincoln Fowler, Ward Fowler, and Paul Miller, the company was initially named Alterra Coffee Roasters. It gained popularity for its commitment to sustainability, direct trade coffee, and community involvement. In 2013, the company rebranded to Colectivo Coffee Roasters, a name inspired by the Spanish word "colectivo," which refers to the artful and collective bus systems of Latin America, symbolizing the company's approach to bringing people together through coffee.

History

Colectivo Coffee Roasters began its journey in the early 1990s when its founders aimed to offer high-quality, ethically sourced coffee to the Milwaukee community. The company quickly expanded beyond its original café, adding multiple locations across Milwaukee and later in other cities such as Madison and Chicago, Illinois. The rebranding from Alterra to Colectivo in 2013 marked a significant milestone, reflecting the company's growth and its broader commitment to community and sustainability.

Products and Services

Colectivo is known for its wide range of coffee products, including single-origin coffees, blends, and seasonal offerings. The company places a strong emphasis on direct trade, sourcing coffee beans directly from farmers and cooperatives around the world. This approach ensures fair compensation for coffee producers and high-quality beans for Colectivo.

In addition to coffee, Colectivo offers a variety of baked goods, sandwiches, and other café fare, much of which is produced in its own bakery. The company also sells coffee-related equipment and merchandise.

Sustainability and Community Involvement

Sustainability is a core principle of Colectivo Coffee Roasters. The company implements environmentally friendly practices in its cafés and roastery, including composting, recycling, and using renewable energy sources. Colectivo also engages in various community projects and partnerships, supporting local arts, education, and environmental initiatives.

Locations

Colectivo Coffee Roasters operates numerous cafés in Wisconsin, primarily in Milwaukee and Madison, as well as in Chicago, Illinois. Each location is uniquely designed, often featuring vibrant murals and artwork that reflect the local community and culture.

Controversies

Like many companies, Colectivo has faced its share of controversies, including labor disputes and challenges related to its rapid growth. Despite these challenges, the company remains committed to its values of quality, sustainability, and community engagement.

Conclusion

Colectivo Coffee Roasters has established itself as a prominent player in the American coffee scene, known for its commitment to quality, sustainability, and community. Through its direct trade practices and local involvement, Colectivo continues to make a positive impact in the coffee industry and beyond.

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