Committee of Advertising Practice
Committee of Advertising Practice[edit | edit source]
The Committee of Advertising Practice (CAP) is a regulatory body in the United Kingdom responsible for writing and maintaining the UK Advertising Codes. These codes are designed to ensure that advertising across all media is legal, decent, honest, and truthful, and that it does not mislead or cause harm or serious or widespread offense.
History[edit | edit source]
The CAP was established in 1961 to create a self-regulatory framework for advertising in the UK. It works closely with the Advertising Standards Authority (ASA), which is responsible for enforcing the advertising codes written by CAP.
Structure[edit | edit source]
The CAP is composed of representatives from various sectors of the advertising industry, including advertisers, agencies, and media owners. This diverse representation ensures that the codes reflect the interests and responsibilities of all parties involved in advertising.
Functions[edit | edit source]
The primary function of the CAP is to write and update the UK Advertising Codes. These codes cover a wide range of advertising practices, including:
- Misleading advertising
- Harm and offense
- Children and advertising
- Health and beauty claims
- Environmental claims
The CAP also provides guidance and advice to advertisers to help them comply with the codes. This includes offering pre-publication advice and training sessions.
Relationship with the ASA[edit | edit source]
The CAP works closely with the Advertising Standards Authority (ASA), which is the independent body responsible for enforcing the advertising codes. When the ASA receives complaints about advertisements, it assesses them against the CAP codes. If an advertisement is found to be in breach of the codes, the ASA can take action to have the advertisement amended or withdrawn.
Recent Developments[edit | edit source]
In recent years, the CAP has focused on updating the advertising codes to address new challenges posed by digital and online advertising. This includes issues related to social media advertising, influencer marketing, and programmatic advertising.
Also see[edit | edit source]
 | This article contains content that is written like an advertisement. |
This regulation-related article is a stub.
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD
|
WikiMD's Wellness Encyclopedia |
| Let Food Be Thy Medicine Medicine Thy Food - Hippocrates |
Translate this page: - East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
தமிழ்,
తెలుగు,
Urdu,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
বাংলা
European
español,
Deutsch,
français,
Greek,
português do Brasil,
polski,
română,
русский,
Nederlands,
norsk,
svenska,
suomi,
Italian
Middle Eastern & African
عربى,
Turkish,
Persian,
Hebrew,
Afrikaans,
isiZulu,
Kiswahili,
Other
Bulgarian,
Hungarian,
Czech,
Swedish,
മലയാളം,
मराठी,
ਪੰਜਾਬੀ,
ગુજરાતી,
Portuguese,
Ukrainian
Medical Disclaimer: WikiMD is not a substitute for professional medical advice. The information on WikiMD is provided as an information resource only, may be incorrect, outdated or misleading, and is not to be used or relied on for any diagnostic or treatment purposes. Please consult your health care provider before making any healthcare decisions or for guidance about a specific medical condition. WikiMD expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever suffered as a result of your reliance on the information contained in this site. By visiting this site you agree to the foregoing terms and conditions, which may from time to time be changed or supplemented by WikiMD. If you do not agree to the foregoing terms and conditions, you should not enter or use this site. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates Wikipedia, licensed under CC BY SA or similar.
Contributors: Prab R. Tumpati, MD
