Cookie Bear (New Zealand)

Cookie Bear is a fictional character and advertising mascot associated with Griffin's, a New Zealand biscuit (cookie) company. The character, which is a friendly bear known for his love of cookies, has been a significant part of the brand's identity since its introduction in the early 1970s. Cookie Bear has been featured in various advertising campaigns, promotional materials, and even had his own line of children's books, making him a well-recognized figure in New Zealand's cultural landscape.

History

Cookie Bear was introduced by Griffin's in the early 1970s as part of a marketing strategy to appeal to children and families. The character quickly became popular, serving as a friendly face that children could associate with Griffin's biscuits. Over the years, Cookie Bear has appeared in numerous television commercials, print ads, and promotional events, often accompanied by his own theme song and catchphrases.

Character and Appeal

The appeal of Cookie Bear lies in his friendly and approachable character. Designed to be lovable and engaging, he often appears in scenarios where he is either sharing or enjoying Griffin's biscuits with others, highlighting themes of friendship and sharing. His design and personality have evolved slightly over the years, but his core characteristics have remained consistent, ensuring his lasting popularity.

Merchandise and Promotions

In addition to appearing in advertisements, Cookie Bear has been featured on a range of merchandise, including plush toys, books, and collectible items. Griffin's has also released special edition biscuits and packaging featuring Cookie Bear, further cementing his status as a key element of the brand's identity.

Cultural Impact

Cookie Bear has had a significant cultural impact in New Zealand, becoming a nostalgic figure for many who grew up during his heyday. His presence in advertising and promotional campaigns has not only helped Griffin's maintain a strong brand identity but has also contributed to the company's ongoing success in the competitive biscuit market.

Controversies

While largely seen as a positive figure, there have been discussions around the use of characters like Cookie Bear in advertising targeted at children, especially in the context of concerns about childhood obesity and health. However, Griffin's has managed these concerns by focusing on the themes of moderation and sharing in their campaigns featuring Cookie Bear.

Legacy

Today, Cookie Bear remains an iconic figure in New Zealand's advertising history. His enduring appeal is a testament to the character's design and the effective marketing strategies employed by Griffin's. As the company continues to evolve, Cookie Bear remains a cherished part of its legacy, continuing to bring joy and a sense of nostalgia to both children and adults alike.