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Fiendish Feet were a popular brand of yogurt pots produced in the United Kingdom during the late 1980s and early 1990s. Marketed primarily towards children, Fiendish Feet yogurts were notable for their distinctive packaging, which featured various monster-themed characters on the pots. Each character had its own unique design and personality, making the pots collectible items among the target audience.

The concept behind Fiendish Feet was to make yogurt consumption more appealing to children by incorporating a fun and engaging element into the packaging. The pots were designed with feet, allowing them to stand up, and each featured a cartoon face of a different monster, such as vampires, ghosts, and werewolves. This innovative approach to yogurt packaging was a significant departure from the more traditional designs seen in the market at the time.

Fiendish Feet yogurts were available in a variety of flavors, including popular choices such as strawberry, banana, and chocolate. The brand's marketing strategy included limited edition flavors and characters, which encouraged repeat purchases and helped to maintain consumer interest over time.

Despite their popularity, Fiendish Feet were eventually discontinued. The exact reasons for their discontinuation are not widely documented, but it is speculated that changing market trends and consumer preferences may have played a role. In recent years, there has been a resurgence of interest in Fiendish Feet, with many former fans reminiscing about the brand on social media and calling for its return.

The legacy of Fiendish Feet highlights the impact of innovative packaging and marketing strategies in the food industry, particularly in products targeted towards children. It also reflects the nostalgic appeal of certain brands and products that were a significant part of childhood for many individuals during the 1980s and 1990s.


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Contributors: Prab R. Tumpati, MD