Corona (beer)

Corona_Extra_(Anheuser-Busch_InBev)

Corona is a popular brand of pale lager beer produced by Cervecería Modelo in Mexico. It was first brewed in 1925 and is now sold in over 120 countries around the world. Corona is known for its distinctive clear glass bottle, which has become an iconic symbol of the brand.

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History

Corona was first brewed in 1925 by Grupo Modelo in Mexico City. The beer was named "Corona" in honor of the crown on the label of the bottle, which was inspired by the crown worn by the Austrian princess, Maria Theresa. In the 1950s, Corona began to be distributed outside of Mexico, and by the 1980s, it had become a popular brand in the United States.

In 2012, Anheuser-Busch InBev (AB InBev) acquired Grupo Modelo, the parent company of Corona, in a $20.1 billion deal. In order to appease antitrust concerns, AB InBev agreed to sell the U.S. distribution rights for Corona, as well as other brands, to Constellation Brands.

Brewing process

Corona is brewed using a combination of malted barley, hops, corn, and yeast. The beer is fermented at low temperatures for a period of two weeks, which helps to give it its distinctive taste and aroma. After fermentation, the beer is filtered and carbonated, and is then packaged in its distinctive clear glass bottle.

Marketing

Corona has become one of the most popular beer brands in the world, and is known for its distinctive marketing campaigns. The brand's advertisements often feature images of the beach, sun, and surf, which help to promote the idea of a relaxed and carefree lifestyle.

In 2020, Corona faced a significant marketing challenge due to the COVID-19 pandemic. Despite the fact that the beer has no connection to the virus, some consumers mistakenly believed that Corona beer was linked to the outbreak. This led to a significant decline in sales for the brand, although sales have since rebounded.

Varieties

Corona is available in several varieties, including:

• Corona Extra: The original and most popular variety, Corona Extra is a pale lager that is 4.6% ABV (alcohol by volume).
• Corona Light: Introduced in 1989, Corona Light is a lower-calorie version of the original beer. It has an ABV of 4.1%.
• Corona Premier: Launched in 2018, Corona Premier is a smoother, more refined version of Corona Extra, with an ABV of 4%.
• Corona Familiar: A stronger and darker beer than Corona Extra, Corona Familiar has an ABV of 6%.

Pop culture references

Corona has been referenced in many films, TV shows, and songs over the years, and has become a cultural icon. Some notable references include:

• In the film "The Fast and the Furious", the character Dominic Toretto, played by Vin Diesel, is seen drinking a Corona.
• In the TV show "Breaking Bad", the character Jesse Pinkman, played by Aaron Paul, frequently drinks Corona.
• In the song "It's Five O'Clock Somewhere" by Alan Jackson and Jimmy Buffett, the lyrics mention "a big ol' plate of fish tacos, a couple Corona's, and lime."

External links

• Official website

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