Country Time

Country Time is a popular brand of non-carbonated lemon-flavored drink mix and soft drink. The powdered mix is produced by Kraft Foods.

History

Country Time was first introduced in 1976 by General Foods. The brand was named "Country Time" to evoke a sense of old-fashioned, rural simplicity. In 1985, General Foods merged with Kraft Foods, and Country Time became a product of the Kraft Foods portfolio.

Products

Country Time offers a variety of products, including powdered drink mixes, ready-to-drink beverages, and soft drinks. The original product is a lemon-flavored drink mix, which is available in both regular and sugar-free versions. Other flavors, such as pink lemonade, raspberry lemonade, and half lemonade-half iced tea, have been added over the years.

Powdered Drink Mixes

The powdered drink mixes are the most well-known product of Country Time. They are available in a variety of flavors, including lemonade, pink lemonade, raspberry lemonade, and half lemonade-half iced tea. The mixes are easy to prepare: simply add water and stir.

Ready-to-Drink Beverages

Country Time also offers ready-to-drink beverages in a variety of flavors. These beverages are pre-mixed and packaged in convenient, single-serve bottles.

Soft Drinks

In addition to the powdered drink mixes and ready-to-drink beverages, Country Time has also produced a line of soft drinks. These carbonated beverages are available in the same flavors as the powdered drink mixes.

Marketing

Country Time is known for its nostalgic marketing campaigns, which often feature images of rural America and a simpler time. The brand's tagline, "Tastes Like That Old Time Lemonade," further reinforces this image.

See Also

• Kraft Foods
• General Foods
• Lemonade
• Soft drink