Cranks (restaurant)

Cranks was a pioneering vegetarian restaurant and whole food chain that played a significant role in popularizing meat-free diets and whole food cuisine in the United Kingdom during the latter half of the 20th century. Founded in the early 1960s, Cranks was among the first to offer a full menu dedicated to vegetarian and health-conscious eating, at a time when such concepts were relatively novel to the British public.

History

The first Cranks restaurant opened its doors in Carnaby Street, London, in 1961, a location that was at the heart of the swinging sixties and a hub for innovation and cultural change. The founders were motivated by a desire to provide nutritious, meat-free meals that were both delicious and affordable, challenging the then-dominant perception of vegetarian food as bland and uninteresting. The success of the initial establishment led to the opening of additional branches, including locations in Covent Garden and Dartington, further solidifying Cranks' reputation as a leader in vegetarian dining.

Philosophy

Cranks' philosophy was rooted in the belief that food should be as natural and unprocessed as possible. This ethos was reflected in their menu, which emphasized whole grains, fresh vegetables, and fruits, avoiding artificial additives and preservatives. The restaurant was not just a place to eat but also aimed to educate its patrons about the benefits of a vegetarian lifestyle for both health and the environment.

Menu

The menu at Cranks was diverse, offering a range of dishes that showcased the versatility of vegetarian cooking. Signature dishes included nut roasts, vegetable quiches, and a variety of salads, soups, and freshly baked bread. The restaurant was also known for its innovative desserts, particularly its carrot cake, which became a favorite among customers.

Impact

Cranks played a crucial role in changing perceptions of vegetarian food in the UK. By demonstrating that vegetarian meals could be flavorful, satisfying, and varied, it helped to broaden the appeal of vegetarianism beyond the niche health food community. The restaurant's success inspired a new generation of vegetarian eateries and contributed to the growing popularity of vegetarian and whole food diets.

Legacy

Although the original Cranks restaurants have since closed, the brand lives on through a series of cookbooks that continue to inspire home cooks. The Cranks recipe books are cherished for their wholesome, inventive vegetarian recipes that are both accessible and delicious. The legacy of Cranks is evident in the widespread acceptance and popularity of vegetarian cuisine in contemporary society, a testament to its pioneering role in promoting a healthier, more sustainable way of eating.