Den Fujita

Den Fujita (1926-2004) was a prominent Japanese businessman, best known as the founder of McDonald's Japan. Fujita's innovative business strategies and marketing techniques played a significant role in the establishment and success of the fast-food industry in Japan.

Early Life and Education

Fujita was born in Osaka, Japan, in 1926. He graduated from Hitotsubashi University with a degree in commerce and later pursued further studies in the United States.

Career

In 1967, Fujita established the first McDonald's restaurant in Japan, in the district of Ginza, Tokyo. His innovative approach to business, which included adapting the menu to suit Japanese tastes and promoting the American-style fast-food culture, contributed significantly to the success of McDonald's in Japan.

Fujita also founded Fujita Shoten, a retail company that operated a variety of businesses, including bookstores and toy stores. He was known for his unique and often controversial business strategies, such as his belief in the "law of 3 percent," which suggested that any product could capture at least 3 percent of the market if marketed correctly.

Legacy

Fujita's impact on the fast-food industry in Japan was profound. His strategies and business model have been studied and emulated by many other businesses in the country. He is often credited with introducing the concept of fast food to Japan and helping to shape the country's modern food culture.

See Also

• McDonald's
• Fast food in Japan
• Fujita Shoten

References

• Den Fujita: The Man Who Brought McDonald's to Japan by Robert Whiting
• The Fast Food Revolution: The Impact of Den Fujita by John A. Love

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