Diamond White (cider)
Diamond White is a brand of cider produced in the United Kingdom. It is known for its high alcohol content and is often associated with the white cider category. Diamond White was first introduced in the late 1980s and quickly gained popularity among young adults.
History[edit | edit source]
Diamond White was launched by the Matthew Clark company in 1986. It was one of the first white ciders to be marketed in the UK, and its success led to the introduction of similar products by other manufacturers. The brand capitalized on the growing demand for high-strength alcoholic beverages during the late 20th century.
Production[edit | edit source]
Diamond White is made from a blend of apple juice concentrate and water, which is then fermented to produce alcohol. The cider undergoes a filtration process to remove any impurities, resulting in a clear, pale beverage. The final product typically has an alcohol by volume (ABV) of around 7.5%.
Marketing and Popularity[edit | edit source]
The marketing of Diamond White has often targeted younger consumers, with advertising campaigns emphasizing its strength and affordability. The brand has been both praised and criticized for its appeal to this demographic. Despite some negative publicity, Diamond White remains a popular choice among cider drinkers in the UK.
Variants[edit | edit source]
Over the years, several variants of Diamond White have been introduced, including:
- Diamond White Black: A stronger version with a higher ABV.
- Diamond White Light: A lower-calorie option with reduced alcohol content.
Controversies[edit | edit source]
Diamond White has been the subject of controversy due to its high alcohol content and its perceived appeal to underage drinkers. Critics have argued that the product contributes to alcohol-related problems among young people. In response, the company has made efforts to promote responsible drinking and has supported various alcohol education initiatives.
See also[edit | edit source]
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