Dickie Dee

Dickie Dee is a Canadian company known for its mobile ice cream vending. The company was established in Winnipeg, Manitoba in 1959 and has since become a staple of Canadian summers, with its iconic bicycle carts playing a familiar tune to attract customers.

History

Dickie Dee was founded by the Barish family in Winnipeg, Manitoba. The company started with a single ice cream bicycle and grew to a fleet of over 1500 bicycles by the 1980s. The company's success was largely due to its unique business model, which involved selling ice cream directly to consumers in residential areas, parks, and other public places.

Business Model

The business model of Dickie Dee is unique and has been a key factor in its success. The company employs young people, often in their first job, to ride specially equipped bicycles through neighbourhoods, ringing bells to attract customers. The bicycles are equipped with large insulated boxes that can keep the ice cream frozen for several hours.

Products

Dickie Dee offers a variety of ice cream products, including traditional favourites like vanilla, chocolate, and strawberry, as well as more unique flavours and ice cream novelties. Some of the most popular items include the "Super Screamer," a layered ice cream treat with a variety of flavours and toppings, and the "Dickie Dee Sandwich," a classic ice cream sandwich.

Legacy

Dickie Dee has left a lasting impact on Canadian culture. The company's unique business model and familiar jingle have made it a beloved part of many Canadians' childhood memories. Despite facing competition from larger ice cream companies and changing consumer preferences, Dickie Dee has managed to maintain its presence and popularity in many Canadian communities.

See Also

• List of ice cream brands
• History of ice cream
• Ice cream van

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