Dig (restaurant)

Dig (restaurant)

Dig Inn Company Logo

Dig, formerly known as Dig Inn, is a fast-casual restaurant chain based in the United States, known for its focus on serving healthy, farm-to-table meals. The company emphasizes sustainability and the use of locally sourced ingredients, aiming to provide nutritious and affordable food options to its customers.

History

Dig was founded in 2011 by Adam Eskin, who envisioned a restaurant that would offer high-quality, seasonal meals at a reasonable price. The first location opened in New York City, and the brand quickly gained popularity for its commitment to fresh ingredients and its innovative approach to fast-casual dining.

Over the years, Dig has expanded its presence, opening multiple locations across the United States. The company has maintained its focus on sustainability, partnering with local farms to source ingredients and reduce its carbon footprint.

Menu and Concept

The menu at Dig is designed to be both nutritious and customizable, allowing customers to build their own bowls with a variety of bases, proteins, and vegetables. The restaurant offers a range of options, including vegetarian and vegan dishes, to cater to diverse dietary preferences.

Dig's culinary philosophy is centered around the idea of "farm-to-counter," which involves working closely with farmers to ensure the freshest produce is used in their dishes. This approach not only supports local agriculture but also enhances the flavor and nutritional value of the meals served.

Sustainability Initiatives

Dig is committed to sustainability and has implemented several initiatives to minimize its environmental impact. The company uses compostable packaging and has introduced a composting program in its restaurants to reduce waste. Additionally, Dig invests in renewable energy and supports sustainable farming practices.

The restaurant chain also focuses on reducing food waste by carefully planning its menu and portion sizes. Any surplus food is donated to local charities and food banks, furthering its mission to contribute positively to the community.

Expansion and Growth

Dig Inn Storefront in New York

Since its inception, Dig has grown significantly, with locations in major cities such as Boston, Philadelphia, and Washington, D.C.. The company's expansion strategy involves opening new locations in urban areas where there is a demand for healthy, convenient dining options.

Dig continues to innovate by exploring new culinary trends and incorporating them into its menu. The company also invests in technology to enhance the customer experience, such as mobile ordering and delivery services.

Related Pages

• Fast casual restaurant
• Farm-to-table
• Sustainable agriculture
• Local food