Dilberito

Dilberito was a vegetarian burrito created by Scott Adams, the creator of the Dilbert comic strip. The product was introduced in the late 1990s and was marketed as a convenient, healthy meal option for busy professionals.

History

The Dilberito was launched in 1999 by Scott Adams Foods, Inc., a company founded by Scott Adams. The product was named after Adams' popular comic strip character, Dilbert, and was intended to appeal to health-conscious consumers, particularly those in the corporate world.

Product Description

The Dilberito was a frozen burrito that came in several flavors, including Mexican, Indian, Barbecue, and Garlic & Herb. Each burrito was fortified with 23 vitamins and minerals, making it a nutrient-dense meal option. The product was also vegetarian, catering to the growing demand for plant-based foods.

Marketing and Reception

The marketing campaign for the Dilberito leveraged the popularity of the Dilbert comic strip. Advertisements featured the character Dilbert and emphasized the convenience and health benefits of the product. Despite the innovative concept and strong brand association, the Dilberito received mixed reviews from consumers and critics. Some praised its nutritional content, while others criticized its taste and texture.

Discontinuation

The Dilberito was eventually discontinued due to poor sales. Factors contributing to its failure included its niche market appeal, competition from other convenience foods, and mixed consumer reception.

Legacy

Although the Dilberito is no longer available, it remains a notable example of a celebrity-endorsed product and an early attempt to market a health-focused convenience food. The product is often cited in discussions about the challenges of launching new food products and the importance of taste and consumer acceptance.

See Also

• Scott Adams
• Dilbert
• Vegetarianism
• Convenience food
• Nutritional fortification