Dingo Flour sign

The Dingo Flour sign is an iconic landmark located in North Fremantle, Western Australia. It is a large, painted advertisement for the Dingo Flour brand, which has become an enduring symbol of the area and a significant piece of Perth's cultural heritage. The sign is painted on the side of the Great Southern Roller Flour Mills Limited, which has been a central part of the Fremantle landscape since its construction.

History

The Dingo Flour sign was first painted in 1940. The mill itself was established earlier, in the late 19th century, and has been a key player in the Western Australian flour milling industry. The sign features a stylized image of a dingo, an Australian wild dog, in white on a red background. Over the years, it has undergone several restorations to maintain its appearance, with the most recent major restoration taking place in 2018.

Cultural Significance

The Dingo Flour sign has transcended its original advertising purpose to become a beloved landmark. It represents not only the industrial history of Fremantle and Western Australia but also the broader Australian identity, which often embraces unique and quirky symbols. The sign is frequently referenced in local art and culture and has become a popular backdrop for photographs.

Preservation

Due to its cultural significance, there have been strong community efforts to preserve the Dingo Flour sign. It is considered an important part of Western Australia's heritage, and any changes to the sign or the mill's facade are met with public interest and, at times, resistance. The sign's enduring presence speaks to the community's attachment to local landmarks that embody a sense of place and history.

See Also

• Fremantle
• History of Western Australia
• Australian cultural icons

External Links

• [Official Great Southern Roller Flour Mills Limited website]
• [Fremantle History Museum]