Domino's

Domino's is an American multinational pizza restaurant chain founded in 1960 by Tom Monaghan and his brother James. The company has grown to become one of the largest pizza chains in the world, with more than 17,000 stores in over 90 countries.

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History

• Domino's was founded in 1960 by Tom Monaghan and his brother James in Ypsilanti, Michigan. Originally called "DomiNick's," the name was changed to "Domino's" in 1965. In 1967, the first franchise location opened in Ypsilanti. By 1978, there were over 200 locations across the United States.
• Throughout the 1980s, Domino's continued to expand, both nationally and internationally. In 1983, the company opened its first international location in Winnipeg, Canada. By 1995, Domino's had expanded to 1,000 international locations, and by 2014, that number had grown to over 5,000.
• In recent years, Domino's has focused on technology and innovation, introducing features such as online ordering and the Domino's Tracker, which allows customers to track the progress of their pizza from the oven to their front door.

Menu

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• Domino's is primarily known for its pizza, but the menu also includes other items such as pasta, chicken wings, and breadsticks. The company offers a variety of crusts, including its popular hand-tossed crust, as well as thin crust and gluten-free options.
• One of Domino's signature items is its "Brooklyn Style" pizza, which features a thin crust and large slices. The company has also introduced several new menu items in recent years, such as oven-baked sandwiches and specialty chicken.

Marketing

• Domino's is known for its marketing campaigns, including the popular "Avoid the Noid" campaign in the 1980s and the "You Got 30 Minutes" campaign in the 1990s. In 2009, the company launched a new advertising campaign acknowledging its previous reputation for subpar pizza and promising to improve the quality of its ingredients and recipes.
• In addition to traditional advertising, Domino's has also embraced social media and technology in its marketing efforts. The company has a strong presence on platforms such as Twitter and Facebook, and was one of the first pizza chains to offer online ordering.

Criticism

• Domino's has faced criticism over the years for various reasons. In the 1990s, the company was sued by several franchisees who claimed that the company had engaged in fraudulent practices. More recently, the company has been criticized for its treatment of workers, particularly delivery drivers.
• In 2017, the company was sued by a blind man who claimed that the company's website and mobile app were not accessible to people with visual impairments. The case was settled out of court.

Summary

Domino's has become one of the largest pizza chains in the world through a combination of innovation and expansion. Despite facing criticism over the years, the company has maintained its position as a leader in the pizza industry and continues to adapt to changing consumer preferences and technological advancements.

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