Domino's App feat. Hatsune Miku

Domino's App feat Hatsune Miku cover art

The Domino's App feat. Hatsune Miku is a unique collaboration between Domino's Pizza and Crypton Future Media, the company behind the popular virtual singer Hatsune Miku. This innovative app was launched in Japan and combines pizza ordering with augmented reality (AR) features, allowing users to interact with Hatsune Miku in various ways.

Features[edit | edit source]

The app offers several distinctive features that set it apart from traditional pizza ordering applications:

Augmented Reality (AR): Users can point their smartphone cameras at a Domino's pizza box to see Hatsune Miku perform songs and dances in AR.
Customization: The app allows users to customize their pizza orders with a variety of toppings and crust options.
Exclusive Content: The app includes exclusive Hatsune Miku songs and videos that can only be accessed through the app.
Social Media Integration: Users can share their AR experiences and pizza creations on social media platforms directly from the app.

Development[edit | edit source]

The app was developed as part of a marketing campaign to attract younger customers and fans of Hatsune Miku. The collaboration was well-received, generating significant buzz on social media and among the Vocaloid community.

Reception[edit | edit source]

The Domino's App feat. Hatsune Miku received mixed reviews. Fans of Hatsune Miku praised the innovative use of AR and the exclusive content, while some users found the app's interface to be less intuitive compared to other pizza ordering apps. Despite this, the app succeeded in creating a unique and memorable marketing campaign.