Ella Woodward

Deliciously Ella chocolate-covered almonds

Ella Woodward (born May 31, 1991), also known as Deliciously Ella, is a British food writer and entrepreneur, known for her popular blog and bestselling books on healthy eating. Her journey into the world of healthy eating began after she was diagnosed with a rare illness, Postural Tachycardia Syndrome, which she claims to have managed through her diet and lifestyle changes. Woodward's approach to wellness and nutrition has sparked interest and inspiration among millions seeking to adopt a healthier lifestyle.

Early Life and Education

Ella Woodward was born in Rugby, Warwickshire, England. She grew up in a family passionate about food, which later influenced her career path. Woodward attended St Andrew's University, where she studied History of Art. However, her path took a significant turn after her diagnosis, leading her to explore the impact of diet on health.

Career

Woodward started her blog, Deliciously Ella, in 2012 as a personal project to document her journey and the recipes that helped improve her health. The blog quickly gained a following, thanks to its focus on natural, plant-based ingredients and simple, nutritious recipes. Her success online led to the publication of her first book, Deliciously Ella, which became a bestseller.

Following the success of her blog and books, Woodward expanded her brand to include a range of food products, such as energy balls and granolas, available in supermarkets and health food stores. She also opened a deli in London, further cementing her presence in the health food industry.

Philosophy

Woodward's philosophy centers around the idea that eating well doesn't have to be about deprivation or dieting but rather about celebrating what you can eat. She advocates for a plant-based diet, emphasizing the importance of whole, unprocessed foods for overall health and well-being.

Publications

Ella Woodward has authored several books on healthy eating, including:

• Deliciously Ella: Awesome ingredients, incredible food that you and your body will love (2015)
• Deliciously Ella Every Day: Simple recipes and fantastic food for a healthy way of life (2016)
• Deliciously Ella with Friends: Healthy recipes to love, share and enjoy together (2017)
• The Plant-Based Cookbook: 100 simple vegan recipes to make every day delicious (2018)

Personal Life

Ella Woodward is married to Matthew Mills, the son of former UK Member of Parliament Tessa Jowell. The couple has collaborated on the business side of Deliciously Ella, with Mills playing a significant role in the brand's expansion.

Impact and Criticism

Woodward's work has significantly impacted the way people view healthy eating, making plant-based diets more accessible and appealing. However, she has faced criticism, particularly from dietitians and nutritionists, who caution against the dangers of dietary advice from unqualified individuals. Despite this, Woodward's influence continues to grow, with a dedicated following that values her approach to health and wellness.