Elsie the Cow

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Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in the late 1930s. She is one of the most recognizable brand mascots in the United States and has been used in various forms of advertising and marketing.

History

Elsie the Cow was created in 1936 by David William Reid, an advertising executive at the Borden Dairy Company. The character was initially used in print advertisements to promote the company's dairy products. Elsie quickly became popular, and by 1939, she was officially adopted as the company's mascot.

Character Design

Elsie is depicted as a friendly, anthropomorphic cow with a flower necklace and a warm, inviting smile. Her design has evolved over the years, but she has consistently been portrayed as a wholesome and motherly figure.

Cultural Impact

Elsie the Cow has had a significant impact on American culture. She has appeared in numerous advertisements, television commercials, and even had a presence at the New York World's Fair in 1939 and 1940. Elsie was also featured in a series of comic books and children's books.

Products

Elsie's image has been used to promote a wide range of Borden's products, including milk, cheese, ice cream, and other dairy items. Her presence on packaging and in advertisements has helped to establish Borden as a trusted name in the dairy industry.

Legacy

Elsie the Cow remains an enduring symbol of the Borden Dairy Company. She continues to be used in marketing campaigns and is recognized by multiple generations of consumers. Elsie has also been inducted into the Advertising Hall of Fame.

See Also

• Borden Dairy Company
• Brand mascot
• Advertising
• Dairy industry