Energizer Brands

Energizer Brands

Energizer Brands is a prominent American manufacturer of batteries, portable lighting, and automotive care products. The company is best known for its Energizer and Eveready battery brands. Energizer Holdings, Inc., the parent company, is headquartered in St. Louis, Missouri.

History

Energizer Brands traces its origins back to 1896 when National Carbon Company introduced the first consumer battery. The company evolved over the years, merging with Union Carbide in 1917 and later becoming part of Ralston Purina in 1986. In 2000, Energizer Holdings, Inc. was spun off as an independent company.

Products

Energizer Brands offers a wide range of products, including:

• Batteries: The company produces various types of batteries, such as alkaline, lithium, rechargeable, and specialty batteries.
• Portable Lighting: Energizer manufactures flashlights, lanterns, and headlamps for both consumer and industrial use.
• Automotive Care: The company also offers automotive care products under the Armor All and STP brands.

Marketing and Advertising

Energizer is well-known for its Energizer Bunny advertising campaign, which features a pink toy bunny that continues to beat a drum, symbolizing the long-lasting power of Energizer batteries. The campaign has been highly successful and has become a cultural icon.

Corporate Social Responsibility

Energizer Brands is committed to sustainability and corporate social responsibility. The company focuses on reducing its environmental impact through various initiatives, such as recycling programs and the development of eco-friendly products.

See Also

• Duracell
• Rayovac
• Battery recycling
• Portable electronics