Est Cola

Thai cola brand

Est Cola is a carbonated soft drink brand originating from Thailand. It was introduced to the market in 2012 by the Thai beverage company, Serm Suk Public Company Limited. Est Cola was created following the end of Serm Suk's 59-year partnership with PepsiCo, which led to the development of a new cola brand to compete in the Thai market.

History

Est Cola logo

The inception of Est Cola was a strategic move by Serm Suk to establish a foothold in the cola market after its separation from PepsiCo. The brand was officially launched in November 2012, with a significant marketing campaign aimed at capturing the attention of Thai consumers. Est Cola quickly gained popularity due to its competitive pricing and extensive distribution network.

Product Range

Est Cola offers a variety of products to cater to different consumer preferences. The primary product is the classic Est Cola, which is available in various packaging options, including cans and bottles. In addition to the original flavor, Est Cola has expanded its product line to include other flavors such as Est Play, a fruit-flavored carbonated drink, and Est Free, a sugar-free variant.

Market Position

Since its launch, Est Cola has positioned itself as a major player in the Thai soft drink market. The brand's success can be attributed to its aggressive marketing strategies and its ability to resonate with local tastes. Est Cola has also expanded its presence beyond Thailand, reaching markets in neighboring countries.

Marketing and Branding

Est Cola's marketing strategy focuses on appealing to younger consumers through vibrant advertising campaigns and sponsorships of popular events. The brand has utilized various media platforms, including television, social media, and outdoor advertising, to enhance its visibility and brand recognition.

Related pages

• Serm Suk Public Company Limited
• Carbonated soft drink
• PepsiCo