Extra (Coop)

Extra (Coop) is a Norwegian retail supermarket chain that operates under the Coop Norge umbrella. It is one of the largest supermarket chains in Norway, known for offering a wide range of products at competitive prices. The chain focuses on providing value for money, with a particular emphasis on groceries, fresh produce, and household items.

History

Extra was established as part of Coop Norge's strategy to create a discount supermarket chain that could compete with other low-cost retailers in the Norwegian market. The first Extra store opened in 2006, and since then, the chain has expanded rapidly across the country.

Operations

Extra stores are designed to be easily accessible and convenient for customers. They are typically located in urban and suburban areas, offering a wide range of products including fresh fruits and vegetables, dairy products, meat, bakery items, and non-food items such as cleaning supplies and personal care products.

Product Range

Extra focuses on providing a broad selection of products at affordable prices. The product range includes:

• Fresh produce
• Dairy products
• Meat and poultry
• Bakery items
• Frozen foods
• Beverages
• Household items
• Personal care products

Membership and Loyalty Program

Extra is part of the Coop Norge cooperative, which means that customers can become members and benefit from various discounts and offers. Members earn bonus points on their purchases, which can be redeemed for discounts on future shopping.

Sustainability Initiatives

Extra is committed to sustainability and environmental responsibility. The chain has implemented several initiatives to reduce its carbon footprint, including energy-efficient store designs, waste reduction programs, and sourcing products from sustainable suppliers.

Related Pages

• Coop Norge
• Retail
• Supermarket
• Norway