Eyebuydirect

Online retailer of prescription glasses and sunglasses

Eyebuydirect logo

Eyebuydirect is an online retailer specializing in the sale of prescription glasses and sunglasses. The company is known for its direct-to-consumer business model, which allows it to offer eyewear at competitive prices by eliminating intermediaries. Eyebuydirect is part of the EssilorLuxottica group, a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses.

History

Eyebuydirect was founded in 2005 by Roy Hessel, an entrepreneur with a vision to make eyewear more affordable and accessible. The company was established with the goal of providing high-quality eyewear at a fraction of the traditional retail cost. In 2012, Eyebuydirect was acquired by Essilor, a French-based ophthalmic optics company, which later merged with Luxottica to form EssilorLuxottica in 2018.

Business Model

Eyebuydirect operates primarily through its online platform, where customers can browse a wide selection of frames and lenses. The company offers a virtual try-on feature, allowing customers to see how different frames will look on their faces before making a purchase. This innovative approach has helped Eyebuydirect to stand out in the competitive eyewear market.

The company’s business model focuses on affordability and convenience. By manufacturing its own products and selling directly to consumers, Eyebuydirect is able to keep prices low while maintaining quality. The company also offers a variety of lens options, including single vision, bifocal, and progressive lenses, as well as blue light blocking and photochromic lenses.

Product Range

Eyebuydirect offers a diverse range of eyewear products, including:

• Prescription Glasses: Available in various styles, materials, and colors to suit different preferences and needs.
• Sunglasses: Both prescription and non-prescription sunglasses are available, with options for polarized lenses.
• Blue Light Glasses: Designed to reduce eye strain from digital screens, these glasses are popular among those who spend long hours in front of computers.
• Specialty Lenses: Including photochromic lenses that adjust to changing light conditions and progressive lenses for multifocal vision correction.

Sustainability Initiatives

Eyebuydirect is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The company offers a line of eco-friendly eyewear made from sustainable materials. Additionally, Eyebuydirect has programs in place to recycle old glasses and reduce waste in its manufacturing processes.

Customer Service and Policies

The company is known for its customer-friendly policies, including a 14-day fit and style guarantee, which allows customers to return or exchange their glasses if they are not satisfied. Eyebuydirect also offers a 12-month product guarantee against defects in materials and workmanship.

Related Pages

• EssilorLuxottica
• Online shopping
• Prescription glasses
• Sunglasses