Fantanas

Fantanas

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Fantanas promotional image

The Fantanas are a group of spokesmodels who were created to promote the Fanta brand of soft drinks. The concept was developed by The Coca-Cola Company to market Fanta in a fun and engaging way, primarily targeting a younger audience. The Fantanas are known for their vibrant and colorful appearances, each representing a different flavor of Fanta.

History

The Fantanas were first introduced in 2002 as part of a marketing campaign to revitalize the Fanta brand in the United States. The original group consisted of four women, each embodying a specific Fanta flavor: orange, strawberry, grape, and pineapple. The campaign was characterized by catchy jingles and energetic dance routines, which quickly became popular in television commercials and public appearances.

Evolution

Over the years, the Fantanas have undergone several transformations, with new members joining and leaving the group. The concept has been refreshed multiple times to keep the brand relevant and appealing to new generations of consumers. Each iteration of the Fantanas has maintained the core idea of representing the fun and playful nature of Fanta.

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Fantana representing a Fanta flavor

Members

The Fantanas have featured a variety of models and actresses over the years. Each member is typically associated with a specific Fanta flavor, and their costumes and personas reflect the characteristics of that flavor. The original lineup included:

• Orange Fantana: Known for her vibrant and energetic personality, representing the classic orange flavor.
• Strawberry Fantana: Characterized by her sweet and bubbly demeanor, embodying the strawberry flavor.
• Grape Fantana: Often portrayed as mysterious and cool, representing the grape flavor.
• Pineapple Fantana: Known for her tropical and exotic flair, embodying the pineapple flavor.

Marketing Campaigns

The Fantanas have been featured in numerous marketing campaigns, both in the United States and internationally. Their commercials often include catchy songs and dance routines, designed to capture the attention of viewers and create a memorable brand image.

Fantanas in a 2006 campaign

Impact

The Fantanas campaign has been credited with significantly boosting the visibility and popularity of the Fanta brand. The use of vibrant colors, music, and dance has helped to create a strong association between Fanta and fun, youthful energy.

Cultural References

The Fantanas have been referenced in various forms of media, including television shows and parodies. Their distinctive style and catchy jingles have made them a recognizable part of pop culture.

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Fantanas in a 2009 campaign

Related Pages

• Fanta
• The Coca-Cola Company
• Advertising campaigns

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Mad TV parody of the Fantanas

See Also

• Soft drink marketing
• Brand mascots