Figs (company)

American healthcare apparel company

Logo of Figs, Inc.

Figs, Inc. is an American healthcare apparel company based in Santa Monica, California. The company is known for its innovative approach to designing and selling scrubs and other medical apparel. Figs was founded in 2013 by Heather Hasson and Trina Spear, who identified a gap in the market for stylish and comfortable medical clothing.

History

Figs was established with the mission to revolutionize the healthcare apparel industry. The founders, Heather Hasson and Trina Spear, recognized that healthcare professionals were often required to wear uncomfortable and ill-fitting scrubs. They sought to create a product that combined functionality with style, using high-quality materials and modern designs.

The company initially gained traction through a direct-to-consumer model, leveraging online sales to reach healthcare professionals directly. This approach allowed Figs to bypass traditional retail channels and offer their products at competitive prices.

Products

Figs offers a range of products primarily focused on healthcare professionals. Their product line includes scrubs, lab coats, underscrubs, outerwear, and accessories. The scrubs are made from proprietary fabric technology that provides comfort, durability, and antimicrobial properties.

The company emphasizes the importance of fit and style, offering a variety of colors and designs to cater to the diverse preferences of healthcare workers. Figs also provides a "Technical Collection" that features advanced fabric technology for enhanced performance.

Business Model

Figs operates on a direct-to-consumer model, primarily selling its products through its website. This model allows the company to maintain control over the customer experience and gather direct feedback from its users. Figs also engages in social media marketing and collaborates with healthcare professionals to promote its brand.

The company has implemented a "Threads for Threads" initiative, where for every set of scrubs sold, Figs donates a set to a healthcare provider in need. This program reflects the company's commitment to social responsibility and global health.

Growth and Expansion

Since its founding, Figs has experienced significant growth, expanding its product offerings and increasing its market presence. The company has attracted investment from notable venture capital firms and has been recognized for its innovative approach to healthcare apparel.

In 2021, Figs went public on the New York Stock Exchange under the ticker symbol "FIGS," marking a significant milestone in its growth trajectory.

Criticism and Controversies

Figs has faced criticism and controversies, particularly regarding its marketing strategies. Some advertisements have been perceived as insensitive or disrespectful to healthcare professionals, leading to public backlash. The company has addressed these issues by apologizing and revising its marketing approach.

Related pages

• Healthcare in the United States
• Direct-to-consumer
• Scrubs (clothing)