Fingos

Fingos are a type of snack food that originated in the United States. They were first introduced in the 1990s by the General Mills company. Fingos were marketed as a "finger food" that could be eaten without utensils, making them a convenient snack for on-the-go consumption.

History

Fingos were launched by General Mills in 1993. The company aimed to create a new category of snack food that could be eaten without utensils, hence the name "Fingos" which is a portmanteau of "fingers" and "go". The product was initially successful, but was discontinued in the late 1990s due to declining sales.

Product Description

Fingos were small, square-shaped cereal pieces that were slightly larger than typical cereal. They were available in two flavors: Honey Toasted Oat and Cinnamon Crunch. The snacks were packaged in a box similar to cereal, but were marketed as a snack rather than a breakfast food.

Marketing

The marketing for Fingos was unique in that it was targeted towards adults rather than children, which was unusual for a cereal-based product. The advertising campaign emphasized the convenience of the product, with slogans such as "The cereal for people on the go" and "When you gotta eat, you gotta eat".

Reception

While Fingos were initially successful, they were eventually discontinued due to declining sales. Some consumers found the concept of a cereal that was meant to be eaten without milk to be confusing, and the product did not have a clear target audience.

See Also

• List of defunct consumer brands
• History of breakfast cereals in the United States