Flake (chocolate bar)

Flake is a brand of chocolate bar currently manufactured by Cadbury. It consists of thinly folded milk chocolate, which gives it a unique crumbly texture. The product was first developed in 1920 and has since become a popular treat in various countries.

History

The Flake chocolate bar was created by an employee of Cadbury in 1920. The unique texture of the chocolate was discovered by accident when excess chocolate spilled over the edge of molds and set in thin, flaky layers. Recognizing the potential of this new texture, Cadbury began to produce the Flake bar commercially.

Product Description

Flake is known for its delicate, crumbly texture, which is achieved by folding thin layers of milk chocolate. This texture makes it difficult to eat without making a mess, but it is also what gives Flake its distinctive appeal. The chocolate bar is often used as a topping for ice cream and other desserts.

Variants

Over the years, several variants of the Flake bar have been introduced, including:

• Flake 99 - A smaller version of the original Flake, often used in ice cream cones.
• Flake Snow - A version of the Flake bar with a white chocolate coating.
• Flake Dark - A variant made with dark chocolate.

Marketing and Cultural Impact

Flake has been marketed with the slogan "The crumbliest, flakiest milk chocolate." The brand has also been associated with indulgence and luxury, often featured in advertisements that emphasize its unique texture and rich flavor.

In the United Kingdom, the Flake bar is famously used in the "99 Flake" ice cream, a popular treat where a Flake bar is inserted into a soft-serve ice cream cone.

Manufacturing

The manufacturing process of Flake involves layering thin sheets of milk chocolate, which are then folded and allowed to set. This process creates the bar's signature flaky texture. The exact method is a closely guarded secret, contributing to the uniqueness of the product.

See Also

• Cadbury
• Chocolate bar
• Ice cream cone
• 99 Flake

External Links

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