Focus Brands

Focus Brands is a American parent company that owns several fast food and casual dining chain restaurants. The company was formed in 2001 and has its headquarters in Atlanta, Georgia. Focus Brands is a subsidiary of the private equity firm Roark Capital Group, which specializes in franchise-based companies.

History

Focus Brands was established with the goal of acquiring and managing global foodservice brands. Over the years, it has expanded its portfolio through acquisitions, becoming a significant player in the food industry. The company's strategy involves leveraging the strengths of its brands to drive growth and operational efficiencies.

Brands

Focus Brands operates a diverse portfolio of brands, each catering to different tastes and dining preferences. These include:

• Cinnabon: A chain known for its cinnamon rolls, along with a variety of baked goods and beverages.
• Auntie Anne's: Specializes in hand-baked pretzels, dips, and beverages.
• Carvel: Offers ice cream products, including soft serve, ice cream cakes, and novelty treats.
• Moe's Southwest Grill: A fast-casual restaurant serving a variety of Southwest-inspired dishes such as burritos, tacos, and salads.
• Schlotzsky's: Features sandwiches, pizzas, salads, and soups, known for its unique bread.
• McAlister's Deli: Offers sandwiches, salads, soups, and sweet tea, among other items, in a fast-casual setting.
• Jamba Juice (now known simply as Jamba): Focuses on smoothies, juices, and bowls with a health-centric approach.

Operations

Focus Brands operates and franchises its restaurants globally. The company has a significant international presence, with outlets in various countries, adapting its menu offerings to cater to local tastes and preferences. The operational model of Focus Brands emphasizes franchise growth, operational excellence, and innovative menu development to stay competitive in the fast-paced foodservice industry.

Corporate Social Responsibility

Focus Brands is committed to corporate social responsibility (CSR) initiatives, focusing on sustainability, community engagement, and responsible sourcing. The company aims to make a positive impact in the communities where it operates, through various programs and partnerships.

Challenges and Opportunities

The foodservice industry is highly competitive, with consumer preferences constantly evolving. Focus Brands faces the challenge of staying relevant and appealing to a broad customer base. However, the diversity of its brand portfolio allows the company to cater to a wide range of tastes and dining occasions, providing significant opportunities for growth and expansion.

See Also

• Fast food industry
• Casual dining
• Franchising
• Roark Capital Group