Follow the sun

Follow the Sun is a work methodology and business strategy that ensures continuous productivity and customer service by leveraging the fact that different parts of the world are in daylight at different times. This approach is particularly relevant in industries such as software development, customer support, and financial services, where companies aim to provide round-the-clock services to their global clientele.

Overview

The Follow the Sun model involves passing tasks across work sites located in different time zones. As one site's working day ends, the next site's day begins, allowing work to continue uninterrupted. This model is facilitated by advancements in information technology, telecommunications, and project management tools that enable seamless collaboration and communication across geographies.

Implementation

To implement a Follow the Sun model, an organization must have a presence or partnerships in multiple countries or regions around the globe. Key considerations include:

• Coordination and Communication: Establishing robust processes for handing off tasks, including clear documentation and communication channels.
• Technology Infrastructure: Utilizing cloud-based platforms and collaboration tools to support real-time sharing of information and resources.
• Cultural Sensitivity: Fostering an understanding and respect for the diverse cultures and working styles of team members in different locations.
• Workforce Management: Aligning work hours and schedules to optimize overlaps between teams in different time zones.

Benefits

The Follow the Sun model offers several advantages:

• Extended Service Hours: Companies can offer longer or 24/7 service hours to their customers without requiring employees to work outside normal working hours.
• Increased Productivity: Work can progress continuously, potentially reducing the time required to complete projects.
• Global Reach: Businesses can more effectively serve and expand into international markets.

Challenges

Despite its benefits, the Follow the Sun model also presents challenges:

• Communication Barriers: Differences in language and culture can lead to misunderstandings and inefficiencies.
• Complex Coordination: Managing handoffs and ensuring continuity across time zones requires meticulous planning and coordination.
• Quality Control: Maintaining consistent quality standards across different teams and locations can be difficult.

Conclusion

The Follow the Sun model represents a strategic approach to global business operations, offering the potential for enhanced productivity and customer service. However, its success depends on careful implementation, with particular attention to communication, coordination, and cultural sensitivity.