Fresh Fest Beer Fest

Fresh Fest 2019 Poster

Fresh Fest Beer Fest is an annual beer festival that celebrates the contributions of African Americans and other people of color to the craft beer industry. It was founded in Pittsburgh, Pennsylvania, by Day Bracey and Mike Potter with the aim of showcasing the talents of African American brewers, artists, and entrepreneurs. The festival not only features a wide array of craft beers but also includes live music, food, and art, making it a comprehensive cultural event.

History

The inception of Fresh Fest Beer Fest dates back to 2018, when the founders recognized a significant underrepresentation of people of color in the craft beer community. They envisioned a festival that would not only provide a platform for minority brewers but also foster a more inclusive beer community. The event quickly gained popularity, drawing attendees and participants from across the nation. Its success has sparked conversations about diversity and inclusion within the craft beer industry.

Mission

The mission of Fresh Fest Beer Fest is twofold: to celebrate and promote the contributions of people of color in the craft beer industry and to encourage a more inclusive and diverse community among beer enthusiasts and brewers alike. The festival aims to break down racial barriers and create a welcoming environment for all beer lovers, regardless of their background.

Features

Fresh Fest Beer Fest offers a variety of features that distinguish it from other beer festivals. These include:

• Craft Beer Tastings: Attendees have the opportunity to sample a wide range of craft beers, many of which are produced by African American brewers and breweries owned by people of color.
• Live Music and Performances: The festival includes performances by local and national artists, adding a vibrant musical atmosphere to the event.
• Food Vendors: A selection of food vendors provides a taste of local and international cuisine, complementing the craft beer experience.
• Art and Cultural Exhibits: Art installations and cultural exhibits highlight the creativity and heritage of the African American community and other communities of color.
• Workshops and Panels: Educational sessions offer insights into the craft beer industry, covering topics such as brewing techniques, marketing, and the importance of diversity and inclusion.

Impact

Fresh Fest Beer Fest has made a significant impact on the craft beer industry by highlighting the need for greater diversity and inclusion. It has provided a platform for minority brewers to gain exposure and has encouraged dialogue and action towards creating a more inclusive beer community. The festival's success has inspired similar events in other cities, contributing to a growing movement towards diversity in the craft beer industry.

Future Directions

Looking forward, Fresh Fest Beer Fest aims to expand its reach and continue to promote diversity within the craft beer industry. The organizers are exploring opportunities to collaborate with more brewers, artists, and entrepreneurs of color, as well as to extend the festival's programming to include more educational and networking opportunities. The ultimate goal is to create a lasting impact that transcends the festival itself, fostering a beer culture that is inclusive, diverse, and welcoming to all.