Fritz Maytag

Fritz Maytag

Fritz Maytag
Born	Birth date -1st March 1966 Newton, Iowa, U.S.
Occupation	Brewer, businessman
Known for	Reviving Anchor Brewing Company

Fritz Maytag (born August 9, 1937) is an American brewer and businessman. He is best known for his role in reviving the Anchor Brewing Company and pioneering the craft beer movement in the United States.

Early Life and Education

Maytag was born on August 9, 1937, in Newton, Iowa. He is the great-grandson of Frederick Louis Maytag I, the founder of the Maytag Corporation. Maytag attended Stanford University, where he earned a degree in American history.

Career

After graduating from Stanford, Maytag initially worked for his family's appliance business. However, he soon developed an interest in brewing and decided to pursue a career in the beer industry. In 1965, he purchased a majority stake in the struggling Anchor Brewing Company, which was on the verge of bankruptcy.

Under Maytag's leadership, Anchor Brewing Company underwent a significant transformation. He invested in modern equipment and implemented quality control measures to improve the brewery's operations. Maytag also introduced new beer styles and revived traditional brewing techniques, which helped differentiate Anchor's beers from mass-produced lagers.

Maytag's efforts to revive Anchor Brewing Company and promote craft beer gained recognition and popularity. Anchor Steam Beer, one of the brewery's flagship beers, became a symbol of the craft beer movement in the United States.

Legacy

Fritz Maytag's contributions to the craft beer industry have been widely recognized. He is often referred to as the "godfather of craft beer" for his role in pioneering the movement in the United States. Maytag's dedication to quality and craftsmanship set a standard for future craft brewers, inspiring a new generation of beer enthusiasts.

See Also

• Anchor Brewing Company
• Craft beer
• Maytag Corporation