Frooti

Frooti is a popular mango flavored drink in India. It is produced by Parle Agro and was launched in 1985. Frooti is often credited with introducing the concept of a Tetra Pak to India.

History[edit | edit source]

Frooti was launched by Parle Agro in 1985. It was the first Tetra Pak drink to be launched in India. The drink was initially sold in a green rectangular box, but the packaging has evolved over the years. Today, Frooti is available in a variety of packaging formats, including small Tetra Paks, large PET bottles, and even a 'sipper' format.

Branding and Marketing[edit | edit source]

Frooti has been marketed with a number of memorable advertising campaigns. The brand's tagline, "Mango Frooti, Fresh and Juicy," is well-known throughout India. Frooti has also used a number of celebrity endorsers, including Shah Rukh Khan, Allu Arjun, and Alia Bhatt.

Ingredients[edit | edit source]

The primary ingredient in Frooti is mango pulp. Other ingredients include water, sugar, citric acid, and ascorbic acid. Frooti does not contain any artificial flavors or colors.

Reception[edit | edit source]

Frooti has been well-received in India and is one of the country's most popular mango drinks. It is often consumed as a refreshing beverage during the hot summer months.

References[edit | edit source]

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