Fruitas Holdings

Fruitas Holdings Logo

Fruitas Holdings, Inc. is a leading food and beverage kiosk operator in the Philippines. The company is known for its wide range of fresh fruit beverages, desserts, and other food products. Fruitas Holdings operates several brands under its portfolio, catering to different market segments and preferences.

History[edit | edit source]

Fruitas Holdings was founded in 2002 by Lester Yu. The company started with a single kiosk in SM City Manila, offering fresh fruit shakes and juices. Over the years, Fruitas Holdings expanded its operations, opening numerous kiosks across the country. The company's growth was driven by the increasing demand for healthy and convenient food options.

Brands[edit | edit source]

Fruitas Holdings operates several well-known brands, including:

Fruitas Fresh From Babot's Farm - The flagship brand offering fresh fruit shakes and juices.
Buko Loco - Specializes in coconut-based beverages and desserts.
Johnn Lemon - Offers lemonade and other citrus-based drinks.
Black Pearl - Known for its pearl shakes and milk tea.
De Original Jamaican Pattie Shop and Juice Bar - Offers Jamaican patties and fresh juices.

Products[edit | edit source]

The company's product offerings include:

Fresh fruit shakes and juices
Coconut-based beverages
Lemonades and citrus drinks
Pearl shakes and milk tea
Jamaican patties

Expansion[edit | edit source]

Fruitas Holdings has continuously expanded its presence in the Philippines. The company has also explored opportunities for international expansion. In addition to its kiosks, Fruitas Holdings has ventured into other retail formats, including food parks and community stores.

Corporate Social Responsibility[edit | edit source]

Fruitas Holdings is committed to corporate social responsibility (CSR) initiatives. The company engages in various programs aimed at supporting local communities, promoting environmental sustainability, and providing healthy food options.