GMTV

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Genre	Breakfast television
Country of origin	United Kingdom
Original language	English
Production
Production location	London
Production company	ITV Breakfast
Original release
Network	ITV
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Related
	Good Morning Britain

GMTV

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GMTV (originally an abbreviation for Good Morning Television) was a national breakfast television broadcaster in the United Kingdom. It was broadcast on the ITV network from 1 January 1993 to 3 September 2010. The program was produced by ITV Breakfast, a subsidiary of ITV plc.

History[edit | edit source]

GMTV was launched on 1 January 1993, replacing the previous breakfast television franchise holder, TV-am. The program was initially a joint venture between Granada Television, LWT, Central Independent Television, and Scottish Television. Over time, the ownership structure changed, and by 2009, ITV plc had acquired full control of GMTV.

Format[edit | edit source]

GMTV's format included a mix of news, entertainment, weather, and interviews. The program was divided into segments, with the early part of the show focusing on news and current affairs, while the later segments included lighter content such as celebrity interviews and lifestyle features.

Presenters[edit | edit source]

Throughout its run, GMTV featured a variety of presenters, including Eamonn Holmes, Fiona Phillips, Lorraine Kelly, and Ben Shephard. The presenters played a significant role in the show's popularity, with many becoming household names in the UK.

Replacement[edit | edit source]

On 6 September 2010, GMTV was replaced by a new breakfast program, Daybreak. The change was part of a rebranding effort by ITV plc to refresh its breakfast television offering. Daybreak itself was later replaced by Good Morning Britain in 2014.

Legacy[edit | edit source]

GMTV remains a significant part of British television history, remembered for its contribution to breakfast television and its role in shaping the format of morning shows in the UK.

Related Pages[edit | edit source]

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