Geprek Bensu

Geprek Bensu logo

Geprek Bensu is a popular Indonesian fast-food chain specializing in ayam geprek, a traditional dish consisting of fried chicken that is crushed and mixed with various levels of spicy sambal. The restaurant chain was founded by Ruben Onsu, a well-known Indonesian television personality and entrepreneur.

History

Geprek Bensu was established in 2017 by Ruben Onsu. The brand quickly gained popularity due to its unique take on the traditional ayam geprek dish, which combines crispy fried chicken with a variety of spicy sambal sauces. The restaurant's success can be attributed to its affordable pricing, quick service, and the widespread appeal of its spicy menu offerings.

Menu

The primary focus of Geprek Bensu's menu is ayam geprek, which is available in different levels of spiciness to cater to various customer preferences. The menu also includes other Indonesian dishes such as:

• Nasi Goreng
• Mie Goreng
• Sate
• Tempeh
• Tahu

Additionally, Geprek Bensu offers a range of beverages, including traditional Indonesian drinks like Es Teh and Es Jeruk.

Expansion

Since its inception, Geprek Bensu has expanded rapidly across Indonesia. The chain has opened numerous outlets in major cities such as Jakarta, Surabaya, Bandung, and Yogyakarta. The brand's expansion strategy includes both company-owned outlets and franchised locations.

Controversies

Geprek Bensu has faced several controversies, primarily related to trademark disputes. In 2019, a legal battle ensued over the use of the name "Bensu," which was claimed by another party. Despite these challenges, Geprek Bensu has continued to grow and maintain its popularity among Indonesian consumers.

See Also

• Ayam geprek
• Ruben Onsu
• Indonesian cuisine
• Fast food in Indonesia