Get a Mac

Get a Mac was an advertising campaign created by TBWA\Media Arts Lab for Apple Inc., which ran from 2006 to 2009. The campaign was developed to promote the Macintosh computer line, highlighting its perceived advantages over Microsoft Windows-based computers. The campaign was highly successful and has been praised for its humor and effectiveness in conveying the benefits of Macintosh computers.

Concept

The "Get a Mac" campaign consisted of 66 commercials, each featuring two characters: "Mac", played by Justin Long, and "PC", played by John Hodgman. The characters personify the qualities of the two types of computers. "Mac" is depicted as cool, youthful, and confident, while "PC" is portrayed as stodgy, middle-aged, and prone to problems and errors. The commercials typically involve "PC" encountering some problem or frustration that "Mac" does not have, highlighting the perceived superiority of the Macintosh platform.

Reception

The "Get a Mac" campaign was well received by the public and critics alike. It was praised for its humor, simplicity, and effectiveness in conveying the benefits of Macintosh computers. The campaign has won numerous awards, including the Effie Award for Sustained Success and the Grand Effie in 2007. It has also been credited with helping to increase Macintosh's market share during the period it ran.

Legacy

The "Get a Mac" campaign has had a lasting impact on the advertising industry and has been imitated by other companies. It has also been parodied in popular culture, including in episodes of The Simpsons and South Park. Despite the campaign ending in 2009, the "Mac vs. PC" debate it popularized continues to be a topic of discussion among tech enthusiasts.

See also

• Apple Inc. advertising
• Mac vs. PC
• TBWA\Media Arts Lab