Goop (company)

GwynethPaltrowByAndreaRaffin2011

Kelly Brogan

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Stephen Colbert December 2019

Goop is an American wellness and lifestyle brand and company founded by actress Gwyneth Paltrow in 2008. Initially started as a weekly newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods," Goop has since expanded into a web-based company with e-commerce, pop-up shops, wellness summits, and a print magazine. The company promotes and sells beauty products, clothing, and health and wellness products, many of which have been controversial for their health claims and lack of scientific backing.

History

Goop was founded by Gwyneth Paltrow in 2008, starting as a lifestyle newsletter. Paltrow's interest in wellness and lifestyle began after her father was diagnosed with cancer, leading her to explore various healing and preventive methods. The newsletter's popularity quickly grew, and Goop evolved into a multi-platform lifestyle brand, launching its e-commerce platform in 2012. The company has since expanded into various sectors, including beauty products, fashion, and wellness retreats, while also hosting wellness summits called In Goop Health.

Business Model

Goop's business model revolves around the sale of lifestyle products and services, including skincare, supplements, fashion, and wellness experiences. The company has faced criticism for the high prices of its products and the scientific validity of some of its health claims. Despite this, Goop has successfully capitalized on the growing wellness industry and Paltrow's celebrity status to build a dedicated following.

Controversies

Goop has been the subject of significant media attention and criticism, particularly regarding the scientific accuracy and safety of the health advice and products it promotes. Critics argue that some of Goop's product claims are not supported by scientific evidence, and in some cases, could be harmful. The company has been criticized for promoting detoxes, vaginal steaming, and the use of jade eggs, among other practices. In 2018, Goop settled a lawsuit for $145,000 over unscientific claims about the health benefits of its jade and quartz eggs.

Impact

Despite controversies, Goop has had a significant impact on the wellness industry, popularizing trends and bringing attention to alternative health practices. The brand's success has also sparked a broader conversation about the responsibility of lifestyle brands in promoting health and wellness information and the importance of evidence-based practices.

See Also

• Lifestyle brand
• Wellness (alternative medicine)
• Celebrity branding

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