Gorton's of Gloucester

Gorton's of Gloucester is a prominent American seafood company based in Gloucester, Massachusetts. Founded in 1849 by Slade Gorton, the company has grown to become one of the leading suppliers of frozen seafood in the United States. Gorton's is well-known for its iconic slogan, "Trust the Gorton's Fisherman," and its wide range of products including fish sticks, battered fish fillets, and shrimp.

History

The origins of Gorton's trace back to 1849 when Slade Gorton, a passionate fisherman, started a business in Gloucester, Massachusetts, focusing on the supply of salt fish. Over the years, the company expanded its operations to include fresh fish and, eventually, frozen seafood products. In the early 20th century, Gorton's merged with several other seafood companies in Gloucester, solidifying its position in the seafood industry.

Products

Gorton's offers a variety of seafood products that cater to different tastes and preferences. Their product line includes:

• Fish Sticks: One of Gorton's most popular products, made from wild-caught fish and coated with a crispy breadcrumb.
• Battered Fish Fillets: These fillets are dipped in a golden batter and are a staple in many American households.
• Shrimp: Gorton's provides a range of shrimp products, from scampi to popcorn shrimp, catering to both adults and children.
• Grilled Fillets: For those looking for a healthier option, Gorton's offers grilled fillets seasoned with herbs and spices.

Sustainability

Gorton's is committed to sustainable fishing practices. The company works closely with organizations that set standards for sustainable fishing to ensure that their products do not contribute to the overfishing of the world's oceans. Gorton's aims to provide consumers with high-quality seafood that is responsibly sourced.

Marketing

The company's marketing campaigns have played a significant role in its success. The "Trust the Gorton's Fisherman" slogan, accompanied by the image of a friendly fisherman, has become synonymous with the brand. This marketing strategy has helped Gorton's establish trust and reliability among consumers.

Controversies

Like many companies in the food industry, Gorton's has faced its share of controversies, including concerns over the sustainability of certain fish populations and the healthiness of processed seafood products. However, the company has taken steps to address these issues by improving its sourcing practices and offering healthier product options.

Conclusion

Gorton's of Gloucester has been a staple in the American seafood industry for over a century. With a commitment to quality, sustainability, and consumer trust, Gorton's continues to be a leading choice for seafood lovers across the United States.