Gruppo Campari

Gruppo Campari is an Italian company active in the global branded beverage industry. It is the sixth-largest player worldwide in the premium spirits industry, and its products are marketed and distributed in over 190 countries worldwide.

History

Gruppo Campari was founded in 1860 by Gaspare Campari in Milan, Italy. Gaspare was a master drink maker who invented the recipe for the famous Campari bitter, which is still in use today. The company was initially a small wine and spirits shop, but it quickly grew into a successful business.

In the 20th century, the company expanded internationally, establishing a presence in key markets around the world. Today, Gruppo Campari owns 18 plants worldwide and has its own distribution network in 19 countries.

Products

Gruppo Campari's portfolio includes over 50 premium and super premium brands, spanning three main segments: spirits, wines and soft drinks. The company's most famous product is Campari, a bitter alcoholic liqueur. Other notable brands include Aperol, Cinzano, SKYY Vodka, and Wild Turkey.

Business Operations

Gruppo Campari operates through a decentralized organization, with country-level organizations having a high level of autonomy. The company's business model is based on three pillars: a strong and diversified brand portfolio, a global distribution reach, and an efficient supply chain.

Financial Performance

Gruppo Campari has shown consistent growth over the years. The company's revenue and profit have been increasing steadily, driven by the strong performance of its key brands and successful acquisitions.

See Also

• List of Italian companies
• List of beverage companies