Hawkers (company)

Hawkers Company Logo

Hawkers Co. is a Spanish brand and company that specializes in the online sale of sunglasses. Founded in 2013 by four friends, Alejandro Betancourt, David Moreno, Iñaki Soriano, and Pablo Sánchez, Hawkers has grown to become one of the most successful eyewear brands in the world, leveraging the power of social media and digital marketing to reach a global audience.

History

Hawkers was established with an initial investment of €300 with the aim of disrupting the traditional eyewear market through an innovative online business model. The founders saw an opportunity to sell high-quality, fashionable sunglasses at a fraction of the cost of established brands by cutting out middlemen and selling directly to consumers online. The company quickly gained popularity on platforms like Facebook and Instagram, where it used influencers and targeted advertising to reach potential customers.

Business Model

The success of Hawkers can be attributed to its unique business model, which combines stylish, affordable products with savvy digital marketing strategies. The company's direct-to-consumer approach allows it to offer competitive pricing while maintaining high quality. Hawkers has also been noted for its use of social media for marketing, engaging customers with interactive content and leveraging influencers to expand its reach.

Products

Hawkers' product line includes a wide range of sunglasses, featuring various styles, colors, and lenses. The company has also expanded its product offerings to include prescription glasses and accessories. Hawkers is known for its commitment to quality, with sunglasses that offer UV400 protection, ensuring that they block 99% to 100% of UVA and UVB light.

Collaborations and Sponsorships

Over the years, Hawkers has collaborated with numerous brands, celebrities, and sports teams to create limited edition sunglasses. These collaborations have helped the brand to tap into new markets and demographics. Additionally, Hawkers has sponsored events and athletes, further increasing its visibility and brand recognition.

Sustainability

Hawkers has shown a commitment to sustainability, implementing practices aimed at reducing its environmental impact. This includes the use of eco-friendly materials in its products and packaging, as well as initiatives to offset its carbon footprint.

Challenges and Controversies

Despite its success, Hawkers has faced challenges and controversies. These include issues related to product quality and customer service, which the company has addressed through improvements in its operations and support systems. Hawkers has also been involved in legal disputes related to copyright and trademark infringements, common challenges for growing brands in the digital age.

Future Outlook

Hawkers continues to expand its global presence, entering new markets and exploring innovative marketing strategies. The company's focus on digital transformation and sustainability positions it well for future growth in the competitive eyewear industry.