Heineken N.V.

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Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2023, Heineken owns over 165 breweries in more than 70 countries and employs approximately 85,000 people. It is one of the largest brewers in the world.

History

Heineken was established in 1864 when Gerard Adriaan Heineken purchased the De Hooiberg brewery in Amsterdam. The company expanded rapidly, and by 1886, Dr. H. Elion, a student of Louis Pasteur, developed the Heineken A-yeast, which is still used in the brewing process today.

Products

Heineken N.V. produces a variety of beers, including its flagship Heineken Lager Beer, which is known for its distinctive green bottle and red star. Other notable products include Amstel, Desperados, and Affligem. The company also produces cider under the Strongbow brand.

Global Presence

Heineken has a significant global presence, with operations in Europe, the Americas, Africa, the Middle East, and Asia Pacific. The company has a strong market position in many countries and continues to expand through acquisitions and partnerships.

Marketing and Sponsorships

Heineken is known for its innovative marketing campaigns and sponsorships. The company has been a long-time sponsor of the UEFA Champions League and the Rugby World Cup. Heineken also sponsors various music festivals and events around the world.

Sustainability

Heineken is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company's "Brewing a Better World" program focuses on water conservation, reducing CO2 emissions, sourcing sustainably, and promoting responsible consumption.

See Also

• Beer
• Brewing
• List of breweries in the Netherlands
• Alcoholic beverage
• Gerard Adriaan Heineken