Herman Friele

FrieleEdit

Herman Friele (born 22 March 1943) is a prominent Norwegian businessman and former Conservative Party politician, best known for his role in the coffee industry. Friele served as the CEO of Friele coffee (officially known as KAFFEHAUS FRIELE), the leading coffee roasting company in Norway, which has been in his family since its establishment in 1799. Under his leadership, Friele coffee solidified its position as a market leader in Norway, becoming synonymous with Norwegian coffee culture.

Early Life and Education

Herman Friele was born into the Friele family, a dynasty in the Norwegian coffee industry with roots tracing back to the late 18th century. Growing up in a family with a long-standing tradition in coffee roasting and trading, Friele was immersed in the business from a young age. He pursued higher education in business and economics, which equipped him with the skills needed to navigate and eventually lead the family business.

Career

Friele took over the reins of the family business in the late 20th century, at a time when the company faced stiff competition and changing consumer preferences. Through innovative marketing strategies, a focus on quality, and expansion of product lines, he managed to rejuvenate the brand and strengthen its market position. Friele's leadership was marked by a commitment to sustainability and ethical trade practices, aligning the company with fair trade principles and ensuring the welfare of coffee farmers.

In addition to his business endeavors, Herman Friele was active in local politics in Bergen, representing the Conservative Party. His political career, though not as prominent as his business achievements, demonstrated his commitment to public service and community development.

Legacy

Herman Friele's impact on the Norwegian coffee industry and the broader business community in Norway is significant. He is credited with modernizing the family business and making Norwegian coffee a symbol of quality and tradition both domestically and internationally. Friele has been honored with several awards for his contributions to business and society, including being knighted in the Order of St. Olav for his service to the Norwegian economy and culture.

After retiring from the day-to-day operations of Friele coffee, Herman Friele remained an influential figure in Norwegian business circles, mentoring young entrepreneurs and participating in various cultural and philanthropic initiatives.

Personal Life

Herman Friele is known for his passion for sailing, a hobby he has pursued alongside his professional career. He is also an avid collector of art, with a particular interest in works by Norwegian artists.

See Also

• Coffee culture in Norway
• Economy of Norway
• Conservative Party (Norway)