Hi-C

Hi-C is a fruit juice-based soft drink brand owned by The Coca-Cola Company. It was created in 1946 by Niles Foster, a former bakery and bottling plant owner. Originally marketed as a source of vitamin C, Hi-C fruit drinks are known for their sweet taste and wide variety of flavors. The brand's name, "Hi-C," refers to its high vitamin C content, which was a significant selling point at its inception.

History

The history of Hi-C dates back to the post-World War II era, when Niles Foster developed the original formula. The first flavor introduced was orange, and it quickly became popular among American consumers. In 1958, The Coca-Cola Company acquired Hi-C, expanding its distribution and flavor offerings. Over the decades, Hi-C has introduced a variety of flavors, including Ecto Cooler, a tie-in with the Ghostbusters franchise, which became a cult favorite.

Products

Hi-C offers a range of products, primarily focusing on fruit-flavored beverages. These include the Hi-C Fruit Drink boxes, often found in school lunches, and Hi-C Blast, which offers more intense flavors. The brand has also ventured into fountain drinks with Hi-C Flashin’ Fruit Punch, available at many fast-food restaurants.

Marketing and Popularity

Hi-C has maintained its popularity through strategic marketing campaigns and partnerships. The brand has often targeted children and families, emphasizing the fun and fruity aspect of its drinks. Limited edition flavors, like the aforementioned Ecto Cooler, have also helped to keep the brand in the public eye.

Controversies

Despite its popularity, Hi-C has faced criticism over the years, primarily concerning its sugar content and the use of artificial flavors and colors. These concerns reflect a broader debate about the health implications of sugary drinks and processed foods.

See Also

• Soft drink
• The Coca-Cola Company
• Vitamin C
• Fruit juice