HiteJinro

HiteJinro: A Leading Beverage Company in South Korea

HiteJinro Co., Ltd.

Company type	Public
Traded as	KRX: 000080
Industry	Beverage
Founded	1924
Founder	Kim Chae-tae
Area served	Worldwide
Products	Alcoholic and non-alcoholic beverages
Revenue	4.2 trillion (2020)
Operating income	300 billion (2020)
Net income	200 billion (2020)
Number of employees	3,000
Website	www.hitejinro.com

HiteJinro Co., Ltd. is a prominent beverage company based in Seoul, South Korea. Founded in 1924 by Kim Chae-tae, HiteJinro has grown to become one of the leading players in the global beverage industry. The company is primarily known for its production of both alcoholic and non-alcoholic beverages.

History

HiteJinro traces its roots back to 1924 when it was established as the Chosun Brewery Company. Under the leadership of Kim Chae-tae, the company began producing beer and quickly gained popularity in the local market. In 1951, the company changed its name to Hite Brewery Co., Ltd., reflecting its growing success and expanding product range.

Over the years, HiteJinro expanded its operations and diversified its product portfolio. In 1999, the company merged with Jinro Co., Ltd., a leading distillery in South Korea, forming HiteJinro Co., Ltd. This merger allowed HiteJinro to strengthen its position in the alcoholic beverage market and broaden its offerings.

Products

HiteJinro offers a wide range of alcoholic and non-alcoholic beverages to cater to diverse consumer preferences. Some of the company's popular products include:

• Hite Beer: Hite Beer is one of the flagship products of HiteJinro. It is a refreshing and crisp lager that has gained popularity both domestically and internationally.

• Jinro Soju: Jinro Soju is a traditional Korean distilled beverage and one of the best-selling spirits in the world. It is known for its smooth taste and versatility.

• Chamisul Fresh: Chamisul Fresh is a variant of Jinro Soju that offers a lighter and more refreshing flavor. It has gained popularity among younger consumers.

• Maxim Mocha Gold: Maxim Mocha Gold is a premium instant coffee brand produced by HiteJinro. It is known for its rich aroma and smooth taste.

Corporate Social Responsibility

HiteJinro is committed to corporate social responsibility and actively engages in various initiatives to contribute to society. The company focuses on environmental sustainability, community development, and responsible drinking campaigns. HiteJinro also supports cultural and sports events to promote Korean heritage and foster a sense of national pride.

See Also

• Kim Chae-tae
• South Korea
• Alcoholic beverage
• Non-alcoholic beverage