I Want My Maypo

I Want My Maypo is a famous television commercial that aired in the late 1950s. It was created to promote Maypo, a brand of maple-flavored oatmeal cereal. The commercial is notable for its innovative use of animation and its memorable catchphrase, "I Want My Maypo!"

Background

Maypo was introduced by the Maltex Corporation in 1951. The cereal quickly gained popularity due to its unique maple flavor. However, by the mid-1950s, sales had begun to decline. In response, the company hired John Hubley, a former Disney animator, to create a new advertising campaign.

The Commercial

The "I Want My Maypo" commercial features a young boy named Marky Maypo, who is voiced by Mark Hubley, the son of the animator. In the commercial, Marky is reluctant to eat his oatmeal until he tries Maypo and loves it. The commercial ends with Marky enthusiastically exclaiming, "I Want My Maypo!"

Animation Style

The commercial is known for its distinctive animation style, which was a departure from the more realistic animation of the time. Hubley's use of exaggerated expressions and movements helped to make the commercial memorable and engaging.

Impact

The "I Want My Maypo" commercial was a huge success and is credited with revitalizing the Maypo brand. The catchphrase became a part of popular culture and was referenced in various other media. The success of the commercial also influenced the future of animated advertising, paving the way for more creative and innovative commercials.

Legacy

The commercial remains a significant part of advertising history and is often studied in marketing and animation courses. It is considered a classic example of how effective advertising can revive a struggling brand.

Related Pages

• Television commercial
• Animation
• Advertising
• John Hubley
• Disney