Inn sign

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Inn signs are a form of advertising sign used by pubs, inns, and taverns to identify themselves and to attract customers. These signs have a rich history that dates back to the Roman Empire, when they were used to indicate the nature of the establishment to those who could not read. Over the centuries, inn signs have evolved from simple identifiers to elaborate works of art that reflect the character, history, or specialty of the establishment.

History

The tradition of inn signs is believed to have originated in ancient Rome, where tabernae (the precursors to modern inns and taverns) would hang vine leaves outside their doors as a symbol of hospitality. As the Roman Empire expanded, the practice spread across Europe. In medieval England, the Alehouse Act 1393 mandated that any premises selling ale must exhibit a sign, a law that contributed to the proliferation of inn signs.

During the Middle Ages, literacy rates were low, and inn signs served as visual cues that could be understood by all. The signs often featured symbols associated with the inn's name or the type of services offered. Common motifs included animals, heraldic symbols, and references to royalty or religion.

Design and Symbolism

The design of inn signs has varied greatly over time and location, but they often include symbolic elements intended to convey specific meanings. For example, the sign of a lion might suggest a connection to royalty or strength, while a ship could indicate a maritime theme or proximity to a port. Inn signs also frequently incorporate puns or visual jokes, adding an element of whimsy to their design.

In addition to their symbolic content, inn signs are notable for their craftsmanship. Historically, they were painted on wood or metal and sometimes featured elaborate carvings or ironwork. In the modern era, while some signs continue to be handcrafted, others are made using digital printing and other contemporary techniques.

Preservation and Collection

Inn signs are considered an important part of cultural heritage in many countries, and efforts have been made to preserve them. Some museums and historical societies have collections of historic inn signs, and there are also books and digital archives dedicated to the subject. Preservationists argue that inn signs are not only works of art but also valuable records of social, economic, and linguistic history.

Modern Usage

Today, inn signs remain a common sight in many parts of the world, serving both their traditional advertising role and as a means of expressing the unique identity of the establishment. While the designs may have adapted to modern tastes and marketing needs, the basic principle of using a distinctive and appealing sign to attract customers continues unchanged.

See Also

• Pub
• Tavern
• Advertising
• Cultural heritage