Innocent Drinks

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Innocent Drinks is a company that produces smoothies, juices, and other beverages. Founded in 1999, the company is headquartered in London, United Kingdom. Innocent Drinks is known for its commitment to using natural ingredients and promoting sustainable practices.

History

Innocent Drinks was founded by three university friends, Richard Reed, Adam Balon, and Jon Wright. The idea for the company came about when they decided to test their smoothie recipes at a music festival. They set up a stall and asked customers if they should quit their jobs to make smoothies full-time, using a bin for "yes" and another for "no." The overwhelming response was "yes," leading to the creation of Innocent Drinks.

Products

Innocent Drinks offers a variety of products, including:

• Smoothies: Made from blended fruits and vegetables.
• Juices: 100% pure fruit juices.
• Coconut water: Natural coconut water.
• Kids' drinks: Smaller-sized smoothies and juices designed for children.

Sustainability

Innocent Drinks places a strong emphasis on sustainability. The company uses recycled packaging and aims to reduce its carbon footprint. They have also committed to sourcing their ingredients from sustainable farms and supporting various environmental initiatives.

Ownership

In 2013, The Coca-Cola Company acquired a majority stake in Innocent Drinks. Despite this, the company continues to operate independently, maintaining its original ethos and brand identity.

Marketing

Innocent Drinks is known for its quirky and engaging marketing campaigns. The company uses humor and a conversational tone in its advertising, which has helped to build a loyal customer base. They also engage with their audience through social media platforms and community events.

Awards and Recognition

Innocent Drinks has received numerous awards for its products and business practices, including:

• Great Taste Awards
• Sustainable Business Awards
• Marketing Society Awards

See Also

• Smoothie
• Juice
• Sustainability
• The Coca-Cola Company