Insomnia Cookies

Insomnia Cookies is an American chain of bakeries specializing in delivering warm cookies. Founded in 2003 by Seth Berkowitz, the company has grown to include over 100 locations, primarily in areas populated by college students.

History

Seth Berkowitz, a student at the University of Pennsylvania, founded Insomnia Cookies in 2003. The idea came to him as he realized the lack of late-night food options for students studying or partying late into the night. The first store was located near the University of Pennsylvania campus, and the company has since expanded to over 100 locations.

Products and Services

Insomnia Cookies specializes in delivering warm cookies to their customers. Their menu includes a variety of cookie flavors, such as chocolate chunk, snickerdoodle, and peanut butter chip. In addition to cookies, they also offer brownies, cookie cakes, ice cream, and milk.

One of the unique features of Insomnia Cookies is their late-night delivery service. Most stores are open until 3 a.m., catering to the late-night cravings of college students and night owls.

Business Model

Insomnia Cookies operates on a business model that targets college students and late-night snackers. The majority of their stores are located near college campuses, and their late-night delivery service is a key aspect of their business strategy.

Reception

Insomnia Cookies has been well-received, particularly among college students. The company's unique concept and late-night service have contributed to its popularity and growth.

See Also

• List of bakery cafés
• Cookie delivery

External Links

• Official Website