Instagram egg

Instagram Egg is a digital phenomenon that originated on the social media platform Instagram. The Instagram Egg, also known as the World Record Egg, is a photograph of a brown chicken egg posted by the account @world_record_egg on January 4, 2019. The post became a viral sensation, breaking the record for the most-liked post on Instagram.

History

The Instagram Egg was posted with the specific goal of surpassing the previous record for the most-liked post on Instagram, held by Kylie Jenner's birth announcement for her daughter, Stormi. The egg post achieved this goal on January 13, 2019, just nine days after it was posted. As of February 2022, the post has over 55 million likes.

Impact

The Instagram Egg's viral success sparked widespread media coverage and inspired numerous imitations and parodies. It also sparked discussions about the nature of Internet culture and the concept of viral marketing. The Instagram Egg has been used in various marketing campaigns and has been featured in several art exhibitions.

Legacy

The Instagram Egg's record-breaking success has had a lasting impact on Instagram and social media culture as a whole. It has been cited as an example of the power of simple, relatable content in the digital age. The Instagram Egg has also been used as a case study in viral marketing strategies.

See also

• Viral phenomenon
• Internet meme
• Social media marketing

References

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