Jack Link's

Jack links logo

Jack Link's is a popular American snack food company specializing in meat snacks, most notably beef jerky. Founded in the 1980s by John 'Jack' Link in Minong, Wisconsin, the company has grown to become one of the leading meat snack producers globally. Jack Link's offers a wide range of meat snacks, including original, teriyaki, and peppered beef jerky, as well as other products like turkey jerky, chicken snacks, and pork snacks.

History

The origins of Jack Link's trace back to the Link family's farming and meat-smoking traditions. Jack Link utilized his great-grandfather's recipes to create his original beef jerky, which quickly gained popularity in the local area. The company officially began in 1986 when Jack Link decided to commercialize his beef jerky, turning a family tradition into a burgeoning business. Over the years, Jack Link's has expanded its product line and distribution, now selling its products in numerous countries around the world.

Products

Jack Link's product range has grown significantly since its inception. While beef jerky remains its flagship product, the company has diversified to include a variety of flavors and types of meat snacks. These include:

• Beef Jerky: Available in several flavors such as Original, Teriyaki, Sweet & Hot, and Peppered.
• Turkey Jerky: A leaner alternative to beef jerky, offered in various flavors.
• Chicken Snacks: Including tender bites and sticks.
• Pork Snacks: Such as pork jerky and bacon jerky.
• Sausages: Small, snack-sized sausages in different flavors.

Marketing and Sponsorships

Jack Link's has been known for its creative marketing campaigns, including the "Messin' with Sasquatch" series, which features a character resembling Bigfoot. The company has also engaged in several sponsorships to promote its brand, including partnerships with sports teams and events.

Manufacturing and Distribution

The company operates several manufacturing facilities, including its main plant in Minong, Wisconsin. Jack Link's products are distributed worldwide, with a strong presence in North America, Europe, and Asia. The company's distribution network allows it to reach a wide audience, making its products available in supermarkets, convenience stores, and online platforms.

Corporate Social Responsibility

Jack Link's is involved in various social responsibility initiatives, focusing on community support, sustainability, and responsible sourcing of ingredients. The company aims to reduce its environmental impact through waste reduction, energy efficiency, and sustainable packaging efforts.

See Also

• Snack Foods
• Meat Processing
• Food Industry