Rowntree's

Rowntree's

Rowntree's is a British confectionery business based in York, England. Renowned for creating and distributing a wide range of popular sweet treats, Rowntree's has been a staple in the confectionery industry for over a century.

History

Joseph Rowntree founded Rowntree's in 1862. The company initially started as a grocery store but soon shifted its focus to the confectionery business. Rowntree's has since grown into one of the most recognized confectionery brands in the UK.

Products

Rowntree's is known for its wide range of confectionery products. Some of the most popular include:

• Fruit Pastilles: These are small round sweets with a jelly-like consistency, coated in sugar and flavored with real fruit juice.
• Kit Kat: A chocolate-covered wafer bar that is now produced globally by Nestlé, which acquired Rowntree's in 1988.
• Aero: A light, bubbly chocolate bar that comes in several flavors, including mint and orange.
• Smarties: Colourful sugar-coated chocolate candies, similar to M&M's.

Acquisition by Nestlé

In 1988, Rowntree's was acquired by Swiss multinational food and drink processing conglomerate Nestlé. The acquisition has allowed Rowntree's to expand its product range and reach a wider audience.

Legacy

Rowntree's has left a significant legacy in the confectionery industry. The company's innovative approach to candy-making has resulted in some of the most popular sweets in the world. Moreover, the Rowntree's brand continues to be a symbol of quality and tradition in the confectionery industry.

See Also

• List of confectionery brands
• History of chocolate
• Nestlé

References

• Rowntree's Official Website
• Nestlé Official Website

External Links

• Rowntree's on Twitter
• Rowntree's on Facebook