Rowntree's

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Rowntree's[edit | edit source]

Rowntree's is a British confectionery business based in York, England. Renowned for creating and distributing a wide range of popular sweet treats, Rowntree's has been a staple in the confectionery industry for over a century.

History[edit | edit source]

Joseph Rowntree founded Rowntree's in 1862. The company initially started as a grocery store but soon shifted its focus to the confectionery business. Rowntree's has since grown into one of the most recognized confectionery brands in the UK.

Products[edit | edit source]

Rowntree's is known for its wide range of confectionery products. Some of the most popular include:

  • Fruit Pastilles: These are small round sweets with a jelly-like consistency, coated in sugar and flavored with real fruit juice.
  • Kit Kat: A chocolate-covered wafer bar that is now produced globally by Nestlé, which acquired Rowntree's in 1988.
  • Aero: A light, bubbly chocolate bar that comes in several flavors, including mint and orange.
  • Smarties: Colourful sugar-coated chocolate candies, similar to M&M's.

Acquisition by Nestlé[edit | edit source]

In 1988, Rowntree's was acquired by Swiss multinational food and drink processing conglomerate Nestlé. The acquisition has allowed Rowntree's to expand its product range and reach a wider audience.

Legacy[edit | edit source]

Rowntree's has left a significant legacy in the confectionery industry. The company's innovative approach to candy-making has resulted in some of the most popular sweets in the world. Moreover, the Rowntree's brand continues to be a symbol of quality and tradition in the confectionery industry.

See Also[edit | edit source]

References[edit | edit source]

External Links[edit | edit source]

Retrieved from "https://wikimd.com/w/index.php?title=Rowntree%27s&oldid=5265036#Current_branded_products"

Contributors: Prab R. Tumpati, MD